Mark Ford

From Mark Ford, founder, Palm Beach Research Group: Getting fired is not fun. But getting fired when you think you are doing a good job—that really sucks.

The purpose of today’s message is to alert you to an important danger: Someone at your business may be thinking of letting you go.

In fact, it may be more than one person. It may be two or three powerful, influential people. Maybe even a committee.

Does that seem ridiculous? Even impossible?

After all, you are showing up on time, completing your assignments. Maybe you aren’t the boss’s pet or the company superstar, but you are more than earning your income.

How could anyone even think of firing you? They should be giving you a raise!

I’ve fired my share of people. It’s never easy. But calling someone into your office who thinks he’s doing a good job and giving him the “you’re out of here” message—that kind of surprise attack is painful.

And here’s the thing: Senior executives talk about firing middle managers all the time. Just as middle managers discuss letting rank-and-filers go.

We discuss these “worst-case scenarios” when we encounter bad work or when our business is suffering.

When those two factors collide—that’s when you get surprise firings.

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Forbes magazine did a cover feature on a particularly difficult aspect of this subject (firing senior employees).

The article pointed out that “in the old days,” such a firing meant the employee would go through a period of introspection and planning followed by another job with a more suitable company… often doing more challenging, better-paid work.

That’s not the case today.

“Get fired when you are in your 50s today,” Forbes warns, “and you can scramble for years—and still find nothing.”

Forbes dubbed this “the cold new world of the prematurely, involuntarily retired.”

Case in point: Bob Miller, 55, an energetic, accomplished senior insurance executive who lost his job in 2003 and hasn’t been able to replace it since. According to the magazine, Miller now passes his time making phone calls, reading, and “mulling over what the hell happened.”

As I said, I’ve fired many people—including well-paid, mid-career executives like Bob Miller. When it came time to call them into my office and deliver the news, I was always astonished to see how surprised they were.

No one—save the business owner—is entirely secure in his job.

When the economy turns against your industry, chances are your company will react. In an attempt to trim the budget, the first thing a CFO will do is take a look at all the well-paid execs and ask “Who can we do without?”

Let me tell you about a meeting I had once with one of my clients. The company was doing very well. It experienced amazing growth in both revenues and profits. The customer base was expanding, and new products were being created almost every month. Naturally, the employee base had increased.

The response to all this good news from the top brass?

“We need a nuclear fallout plan,” the CEO announced at the senior strategy meeting.

“Things have been going too well lately. Chances are something will happen. If it does, I want to be prepared.”

With that as the rationale, divisional vice presidents were asked to prepare plans for sustaining a “significant drop in revenue—one that could destroy profits and even set the company into monthly losses.”

This involved identifying which products and people could be cut. When the lists came in, a good number of fairly senior executives were deemed expendable.

The exercise reminded me that even in good times at good companies, job security isn’t guaranteed.

In fact, I’ll bet at least one of those executives designated as expendable was dismissed within a year. Not because business got bad, but because his boss realized he wasn’t working up to snuff.

That’s something I remember about firing those surprised executives. Although they showed up for work and did their jobs, none of them were star performers.

In all the firings I’ve done (and I’m counting in the dozens here), I’ve never fired a superstar.

So, that’s one thing that needs to be said.

An executive’s best chance of keeping his job, regardless of how well his company is doing, is to rank in the top 10% of the employee base. Not in terms of seniority or salary (in this case, that’s a burden rather than a benefit), but in terms of his reputation for performance… How well he gets the job done.

But being a superstar employee doesn’t give you 100% assurance against dismissal.

There are companies out there that are so screwed up, so political, so disconnected from their business purpose that they let really great employees go for personal or political reasons.

If you work for such a company, your good work is no protection for you.

Of course, you shouldn’t be working for such a company anyway because there is no future in it. It’s better to quit and get another job—even a job with less pay—at a better company. (But get the new job before you quit your current one. When it comes to your livelihood, discretion is always the better part of valor.)

How to Tell If You Might Be Fired

Take the following quiz. Each “yes” answer is worth one point.

  • I am considered among the top 10% of performers in my entire company.

  • I am on the cash-flow side of my business. That is, I am either a marketer, sales person, profit center manager, or product creator.

  • I am the best person in my department, and everyone in my department believes that is so.

  • I am personally responsible for profits—not sales—of at least five to 10 times my annual compensation.

  • I am currently contributing to the company’s success.

If you scored a perfect 5, you have nothing to worry about.

If your score was 3 or 4, you are probably okay. But get to work on improving the areas you are currently just “okay” at.

If you scored less than 2, you need to be concerned. Although you may be satisfied with your efforts and output, it’s quite possible your boss is not.

The best way to find out is to schedule a personal interview (over lunch or coffee) and ask a series of questions that are nonthreatening (yes, bosses can feel threatened), such as:

  • Is there anyone in my group whose work habits or skills you think I could learn from?

  • What would you say are my strongest and weakest characteristics as an employee?

  • What are three things you’d recommend I do to improve my contributions to this company?

  • On a scale of 1-5, how would you rate me on the following: understanding of job, passion for work, job knowledge, job performance, reliability, punctuality, ease to manage, future prospects?

If there are several people—influential and powerful people—at your workplace who would indulge you in such an interview, you’ll find out all you need to know.

But whatever you do, don’t argue or get defensive.

Accept the implied criticism graciously, and thank them sincerely. They have taken their time to help you achieve your goals. You should be grateful.

I have written on the subject of making yourself a better employee many times in the past. It’s also a key part of one of my books, Automatic Wealth. Any work you do to improve yourself as an employee will also improve your basic business skills—the ones you’ll need later on if you decide to run a home-based startup business.

The basic steps toward making yourself invaluable to your company are:

  • Face reality. Make a realistic assessment of how valuable you are.

  • Identify your soft spots. Come up with a specific plan for improving your weaknesses. Set detailed objectives with deadlines.

  • Learn the key secrets of your company. How does it make sales? How does it convert sales to profits?

  • Identify your “value add.” Find your greatest business skill or strength, and make sure it is something you can contribute to your company’s sales or profits. While you are correcting your shortcomings, spend an equal amount of time enhancing your strengths.

We make our greatest strides learning to do better what we already do well. This is especially true when what we do well counts.

And remember: It takes 1,000 hours (less 25% or 30% if you have a good mentor) to become competent at a complex skill. That means you can make yourself a valuable employee by devoting 20 weeks or less of your full-time attention to it.

Twenty weeks is only five months. That’s not a lot of time to invest when it comes to your future.

I’ve been fired once, when I was working as a waiter at Scotty’s restaurant in Rockville Centre, New York. I still feel a twinge remembering the shock and humiliation when Scotty sat me down and said, “Son, I’ve got to let you go.”

I promised myself that wouldn’t happen a second time.

Develop your financially valuable skills so you’ll have job security until the day you can afford to walk away happy. Those same skills that will keep you safe now will make it easier for you to develop your own profitable business in the future.

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