Nick’s Note: Not only is Chris Mayer a longtime friend of the Daily, he’s also one of the best investors we know. His track record speaks for itself: 16%-plus annualized gains over a 10-year stretch.

Chris has made those gains by finding hidden pools of value in the market. Below, he shares a little-known secret to uncover these gems…

Hard as it is to believe, there’s a large group of “investors” out there who don’t care about the price of what they’re buying.

They don’t care about earnings or dividends or any of that. They buy no matter what.

And the result is a market full of over-loved and overvalued stocks. We deal in strange markets these days, with bizarre, distorted prices.

Seriously, I’ll prove it.

Take a look at Coca-Cola’s sales and net income (earnings) from 2012–2016:

(In billions USD)












Net income






In 2017, Coca-Cola delivered another year of declining sales and earnings. And the stock was up again. So, nothing has changed.

A company can’t keep reporting lower and lower profits and somehow see the stock price continue to go higher and higher. Eventually, you get absurd prices.

Today, I’ll show you the group of investors who are causing these distorted prices… and a little-known trick to fade–or counter—this trend to find value in the market.

The Rise of Index Investors

Companies like Coca-Cola can see their share prices rise despite falling earnings because of a practice called indexing.

An example of indexing is when you put your money in an S&P 500 Index fund, or exchange-traded fund (ETF). These funds aim to mimic the returns of the S&P 500 by buying all the shares in the index in the exact proportion they are held in the index.

The fees are very low. And since most actively managed funds can’t beat the index, index funds have become a popular option.

Popular may be an understatement. The Vanguard Group—one of the largest providers of index funds and ETFs—has $4.5 trillion under management. That’s no typo. Trillion with a “T.”

The top 10 index firms report $9.2 trillion in indexed assets. That’s about a third of the value of tradable shares in the S&P 500. And the inflow continues.

Those inflows are creating distortions. You have a steady buyer sending a tsunami of money into index funds as well as a limited number of big stocks.

Indexers don’t care if Coca-Cola is overvalued. If it is in the index, the index fund has to buy it. Period.

Over the years, this creates odd effects on pricing of those stocks in the index.

Few do a better job of documenting these distortions than Murray Stahl, the chief investment officer and co-founder of Horizon Kinetics, a New York-based investment firm.

Murray calls companies like Coca-Cola “revenue decliners.” In March 2017, Stahl warned that Coca-Cola was overvalued. He showed that sales and earnings had fallen since 2012. And yet the stock carried a premium valuation.

“No one seems concerned that a highly caloric soft drink like Coca-Cola is losing market share to healthier alternatives,” he wrote.

How to explain it?

Coca-Cola is an index favorite. And the flood of money pouring into index funds gives stocks like Coca-Cola lots and lots of automatic buyers. I think it is a leading contributor of overvaluation.

Where to Find Value Today

A little-known secret of how S&P constructs its index: The focus is on the market cap as indicated by the float.

Float is the number of shares outstanding less shares held by insiders.

Thus, the index overweights shares with low insider ownership, like Western Union.

And it underweights shares with high insider ownership, such as Berkshire Hathaway.

That’s the exact opposite of what a smart investor would do.

Instead of piling into overvalued index funds, you should be attentive to differences between companies.

It may not feel like it, because the indexers have done very well blindly betting on the S&P 500. But they’re taking risks that will catch up with them eventually.

In my Bonner Private Portfolio service, we continue to own firms either not in the S&P 500 or that are underweight because of high insider ownership. That’s where we’re finding value.

On the flip side, there is a steady supply of sellers of stocks not favored by indexes, as money flows away from the active managers, who would typically hold such stocks, and toward the indexers.

The result is you can find value in stocks not favored by the indexers. Now is a great time to be a stock picker.


Chris Mayer
Editor, Bonner Private Portfolio

P.S. How should you approach your investments? How should you think about them?

Those are the types of questions I tackle in my newest book, How Do You Know: A Guide to Clear Thinking About Wall Street, Investing, & Life.

How Do You Know? is not just another book on investing. It’s full of ideas about investing, including one that hasn’t been part of the public investing discussion in nearly 60 years. But my goal is not just to give you ideas, but to provide practical guidelines for uncluttering your thinking—that is, for getting unhelpful ideas and misleading information out of the way.

You can order your copy of How Do You Know? in paperback or Kindle format right here