From Mark Ford, editor, Creating Wealth: I discovered a new app I love called “Lose It!” I use it to track the total calories I’m consuming each day. The interface is simple and elegant.

If you’ve struggled to lose weight—or keep it off—try this app.

Also, keep a food log for a week. My guess is you will be shocked… most people have no idea how many calories they consume in a day. They also underestimate how calorie-dense their foods are. Lose It! will help clarify both issues.