From Bob Irish, retirement expert, Palm Beach Research Group: “E-tailers” have a big secret… and knowing it can save you big bucks when you’re shopping online.

It may be hard to believe, but 68.63% of online shopping carts are abandoned before a customer completes a purchase. This phenomenon drives online merchants crazy.

Think about it. A customer has been on the site, chosen some items to buy, and at the last moment, doesn’t pull the trigger. The abandoned cart is a regular reminder of lost revenue. Converting those abandoned carts into sales is a high priority for any large e-tailer. So most have an “abandoned-cart strategy.”

Customers who fail to complete their purchase are sent what are known as abandoned-cart emails. Many of these emails look similar to this:


It’s just a reminder of what’s been left in the cart with a link back to it.

But the top reasons people abandon their carts have something to do with price. So many e-tailers’ “abandoned-cart” emails will sweeten the pot with a discount. Like this:


Not bad. A 25% discount. Just for being a little less impulsive.

So the next time you’re about to checkout online, if you don’t need the item immediately, abandon your cart. Good things come to those who wait.

Recommended Link

Investigative report reveals “Secret Congressional Benefits” used by Hillary, Congress, and political friends
It took 15 months, an Emmy award-winning investigator, and a major team of researchers to expose what you’re about to see… This kind of knowledge could easily be called “surprising,” “controversial,” and even “unfair”… And there’s a huge potential payoff in it for you. But I warn you, the order to ban what they’re revealing could come at any time. Click here to see their controversial research while you still can.