Give gifts that mean something, and you’ll be remembered for them…

By Kieran Doherty

In Back From the Abyss, Kieran Doherty takes us along on the wild ride that was his life.

With a voice reminiscent of Pete Hamill’s in A Drinking Life and a childhood as tough as Frank McCourt’s in Angela’s Ashes, he tells his story—full of wit, bravado, and Irish charm. (Available on Amazon.)

By Alec Singer

Alec was 50 years old, experienced in living, sore in the joints, recently married… and a first-time father. While his high school friends were sending their kids off to college, he was faced with changing diapers.

He resolved to bear it with a grin and recorded his experiences—funny, sad, and surprising—in a journal that he shared with those high school friends. They helped and heckled him along the way, half happy they were done with it, and half envious of the insights he had about parenting as a late-in-life dad. (Available on Amazon.)

By Timothy Siniscalchi, with photographs by Gwen Gove

Why a book of aphorisms written by a contemporary, unknown author? Because we believe the aphorism is a valuable literary species. And without the publication of new aphorisms by new writers like Timothy Siniscalchi, the species cannot survive. (Available on Amazon.)

By Mark Morgan Ford

This is Mark Morgan Ford’s first collection of poetry. It’s the end result of a nearly impossible challenge he set for himself: to write one poem a day for a year.

With a willingness to try anything, he began an exploration of the possibilities of rhyme, rhythm, and form. Inspired by his interest in everything from mythology to politics to the complexities of human relationships, he found his unique voice.

In this collection, we discover a new perspective on every subject that’s fueled the imaginations of poets since the time of Homer. (Available on Amazon.)

By Mark Morgan Ford

In his second poetry collection, Mark Morgan Ford becomes more introspective. Observing, remembering, and reflecting. Finding meaning in a moment… joy or sadness in a gesture… humor where it’s least expected. With every poem, we sense a growing confidence in his own abilities. (Available on Amazon.)

By Mark Morgan Ford

How much money do you really need in order to have everything you could possibly want? Mark Morgan Ford answers that question—and it’s a lot less than you might think.

He proves that it’s possible to enjoy the best things in life for a fraction of what wealthy people spend. And he suggests the more important part of living rich is how you spend your time. By the time you finish the book, you’ll know exactly how to start living each of your 24 hours as richly and as freely as a billionaire. (Available on Amazon.)

By Mark Morgan Ford

This book is a compendium of nearly 2,000 nuggets of information that are essential when talking about such subjects as cultural history, literature, theater, art, architecture, and philosophy.

Page by page, it will help you become a more precise and polished conversationalist. It will help you exchange ideas with knowledgeable people without feeling foolish… and with humble folk without sounding pompous. More importantly, it will give you insights that will enrich your experience of the world around you. (Available on Amazon.)

By Mark Morgan Ford and Will Newman

What do you want from life? Money? Fame? Respect?

Mastering the skill of persuasion will make all your ambitions more achievable. It will make you feel smarter, shrewder, and more confident in almost every situation. You won’t have all the answers, but you will have a good idea of how to get people to embrace the answers you believe in.

Persuasion: The Subtle Art of Getting What You Want will help you master the persuasive techniques you need. It doesn’t matter whether you’re having a conversation at breakfast with a group of friends, responding to an email from your boss, chatting with a colleague on a break, writing a memo, talking to your banker about a loan, making a speech to get your candidate elected, drafting a sales letter or a letter to raise money for a favorite cause… what you learn in this book will give you the power to succeed. (Available on Amazon.)

By Michael Masterson and John Forde

Marketing research shows 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is.

But far too many of those same marketers ignore the critical importance of the lead. In Great Leads: The Six Easiest Ways to Start Any Sales Message, marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this is not a simple “how to” book on leads.

Great Leads goes far deeper. Michael and John examine crucial aspects to writing powerful, successful leads and show how this process starts long before one word is put on paper. (Available on Amazon.)

By Michael Masterson and Mike Palmer

Copy Logic! is far and away the best—and fastest—way to improve copy… and cut a copywriter’s learning curve in half.

In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning “B-level” copy into control-beating “A-level” copy in just 24 hours. This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).

Simply follow Masterson and Palmer’s clearly outlined steps and detailed examples, and you can’t help but come out with significantly stronger copy.

Whether you’re a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often. (Available on Amazon.)

By Michael Masterson

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.

In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.

You follow the professor as he catches the eye of the object of his affections… figures out what to say and do to get her to fall in love with him… and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship. In the process, you learn how to construct a powerful sales letter. (Available on Amazon.)

By Michael Masterson

An actionable guide for quickly improving one’s wealth, personal development, and happiness. Successful people don’t sit around waiting for everything to be “100%” right or to be “absolutely sure” they will succeed. They don’t need absolute assurance because they realize life doesn’t provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time.

Successful people know the cost of failure is modest compared to that of inaction. Failure means they’re smarter the next time. Inaction means there’s no next time—there’s only a lifetime of regret.

In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful not just financially, but in every area of life. The Pledge teaches readers how to start—and finish—projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life. (Available on Amazon.)

By Michael Masterson

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses.

It walks prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson’s own successful practices and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. (Available on Amazon.)

By Michael Masterson

Masterson, a self-made millionaire, draws upon his own experiences and those of experts in specific fields (retirement, investing, real estate) to offer a complete program on achieving financial security.

Organized around five key principles, the author shows readers how to increase income and continue to save for the future; how to live more comfortably; how to gain equity in a business that will provide an income stream for the future; how to buy real estate; and how to invest the rest of your money.

The book offers specific steps including how to develop wealth-building habits, how to find the right business to invest in, and how to develop a three to 15-year plan to reach millionaire status. (Available on Amazon.)

By Michael Masterson

In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less.

Seven Years to Seven Figures will give you the tools to increase your income, get the highest possible returns on investments, save wisely, and secure your financial future faster than you may have ever dreamed. (Available on Amazon.)

By Michael Masterson

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.

In it, self-made multimillionaire and best-selling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses. He also outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed to excel in this dynamic environment. (Available on Amazon.)

By Michael Masterson

Filled with real-life examples and practical advice, this single book will teach you the secrets to getting wealthy sooner than you ever imagined—for many, even before the age of 30. Most grads discover pretty quickly that making a lot of money isn’t as easy as depicted in movies or infomercials. Getting wealthy is a serious business that requires ambition, intelligent choices, and follow-through.

The good news is it doesn’t matter whether you majored in English or economics, you can use these “money-tested” techniques to make wealth building not only probable, but automatic. And when your cash flow balloons, you’ll have more time, energy, and peace of mind to enjoy the things that really matter to you—whether it’s traveling to Italy, playing the guitar, or just hanging out with friends and family. (Available on Amazon.)

By Michael Masterson

In Power and Persuasion, Michael Masterson challenges many of today’s popular notions about success. The leadership, personal growth, and management techniques set forth are effective for anyone who is interested in getting on the fast track to success.

According to Masterson, truly successful people must be willing to do the hard thinking, make the tough decisions, and get the job done. They must seek the help of the best people available—without shirking their individual responsibilities—to create a compelling vision of what can be, and then sell that vision to their employees, their investors, and their customers.

Knowing how to persuade others that your ideas are worthy is the single most effective way to achieve power. And putting lots of power behind your best ideas, Masterson says, is the fastest and surest way to succeed in life. (Available on Amazon.)

By Michael Masterson and MaryEllen Tribby

An all-encompassing guide to making the most from multichannel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at 12 of today’s most important marketing channels. It explains how each one works individually, as well as in conjunction with each other, to leverage the power of your message for explosive profits.

Page by page, you’ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book as your guide, you’ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business. (Available on Amazon.)